Shortlisted entries
|
Brand |
Agency |
| BRAND ACTIVATION |
|
|
| ASOS Go Beyond Basic |
ASOS.com |
SEED |
| #BetterQuestions |
EY |
Ogilvy |
| The great debate |
IBM |
|
| Just Eat - Unsung Superstars |
Just Eat |
|
| National Safety Council: Stopping Everyday Killers |
National Safety Council |
Energy BBDO |
| Skittles - Breaking Conventions with Pride |
Skittles (wrigley) |
adamandeveDDB |
| BRAND EXTENSION |
|
|
| From boutiques to grocers: How Godiva democratised luxury |
Godiva |
The&Partnership |
| Oops |
O2 |
VCCP |
| Robinsons Refresh'd launch |
Robinsons, Britvic |
|
| Seeing VELUX in a brand new light |
VELUX |
Story UK |
| Glenfiddich - Growth through maverick behaviour |
William Grant & Sons |
Space & Glenfiddich |
| BRAND REVITALISATION |
|
|
| How Beano became the new social currency for a new generation |
Beano Studios |
Red Brick Road |
| Coca-Cola Zero Sugar: Brand Revitalisation |
Coca-cola |
Haygarth |
| Direct Line’s ‘Fixer’ brand reboot |
Direct Line Grouup |
|
| Getting our Co-op mojo back - East of England Co-op |
East of England Co-op |
|
| Lloyds Bank: The value of an icon |
Lloyds Bank |
adamandeveDDB |
| BRANDED CONTENT |
|
|
| Coca-Cola Gogglebox Partnership |
Coca-Cola |
Haygarth |
| Domino's Recovery Channel |
Domino's |
VCCP |
| The Story of Hostelworld's Unexpected Guests |
Hostelworld |
Lucky Generals |
| #SuzukiSaturdays |
Suzuki |
the7stars |
| Totaljobs |
Totaljobs |
VCCP |
| Batman Barges In |
Warner Brothers |
PHD / Channel 4 / The Drum |
| BUILDING CUSTOMER RELATIONSHIPS |
|
|
| British Gas: Stop, Listen, Learn |
British Gas |
The&Partnership |
| The Dulux Academy |
Dulux |
|
| IAG Cargo FWD.Rewards |
IAG Cargo |
BBH London |
| BUSINESS-TO-BUSINESS MARKETING |
|
|
| From promotion to emotion: Landlord legends |
BT Sport Business |
AMV BBDO |
| Power is more than keeping the lights on |
Centrica |
Earnest |
| #BetterQuestions |
EY |
Ogilvy |
| HSBC Belt and Road Initiative |
HSBC |
Grey London |
| Profit Ability: How making the case for advertising made the case for TV |
Thinkbox |
|
| When 'good enough' isn't good enough |
Thomson Reuters |
|
| CUSTOMER INSIGHT |
|
|
| Shotgun by Direct Line: Understanding young drivers to save lives |
Direct Line Group |
|
| The Dulux Lifelab |
Dulux |
|
| A refreshingly honest paper from Oasis |
Oasis |
The Corner London |
| When The Fun Stops, Stop |
The Senet Group |
The Corner London |
| EMPLOYEE ENGAGEMENT |
|
|
| Tested in Life to help you get it right |
Currys PC World |
|
| International Volunteering Week 2017: Re-engaging our people with social & environmental action |
O2 |
|
| TUI Rebrand - The Internal Communications Challenge |
TUI |
|
| GLOBAL BRAND MARKETING |
|
|
| Bridgestone Europe: Chase Your Dream, No Matter What. |
Bridgestone |
WeAreFearless, Golazo |
| parodontax: Changing The World’s Oral Health By Thinking Outside The Box |
Corsodyl, GSK |
|
| Feeding the good dogs bring to our lives |
Pedigree |
AMV BBDO |
| Shell Rimula/Rotella Real Destinations Campaign |
Shell International |
|
| Toyota Hybrid: Not A Moment To Lose |
Toyota |
The&Partnership |
| Vodafone Global Brand Relaunch - Ready? |
Vodafone |
Santo |
| LONG-TERM MARKETING EXCELLENCE |
|
|
| The Evolution of Marina Bay Sands’ brand campaigns- the Never Settle, MBS Films & Come Alive |
Marina Bay sands |
|
| Myths, misinformation and McDonald's - how fortune favours the brave |
McDonald's |
Leo Burnett |
| Shell 'Go Well' CRM |
Shell |
Wunderman |
| Monkey Shoulder |
William Grant & Sons |
ACA Live |
| MARKETING COMMUNICATIONS |
|
|
| Beauty and Brains: inventing a new chapter of Vorsprung durch Technik |
Audi |
BBH London |
| This is what happens when whores and pimps become marketers |
Bodyform/Libresse (Essity) |
AMV BBDO |
| McDonald's: Saying no to Frappa-cappa-almond-chinos. |
McDonald's |
Leo Burnett |
| The Court is Yours |
Nature Valley |
Space |
| One small act. One big outcome. |
Time to Change / Ogilvy |
|
| Making Yorkshire Tea Proper Successful |
Yorkshire Tea |
Lucky Generals |
| NEW BRAND |
|
|
| Boxt |
BOXT (home heating) |
Zone |
| BURST, sonic oral care for everyone |
BURST |
ico Design Partners |
| Kielder Waterside |
Kielder Water & Forest Park, Northumbrian Water |
|
| Off the Eaten Path |
Sainsbury's / PepsiCO |
i2C |
| Snatch - Life Is For The Taking |
Snatch |
Lucky Generals |
| If you can't beat 'em, join 'em: How Vodafone Rebelled From Inside the System to Launch a New Brand |
Vodafone |
Ogilvy |
| NOT-FOR-PROFIT MARKETING |
|
|
| Girlguiding - Know Your Place Campaign |
Girlguiding |
J. Walter Thompson |
| Kids are Tougher than the Streets - Off the Street Club |
|
Energy BBDO |
| National Safety Council: Stopping Everyday Killers |
National Safety Council |
Energy BBDO |
| Change Your Summer |
The National Citizen Service |
Ogilvy |
| Everybody can save a life, Scottish Government - organ donation |
Healthier Scotland, Scottish Government |
The Leith Agency |
| PARTNERING FOR GOOD |
|
|
| Project Guardian |
British Transport Police, Met Police and City of London Police |
VCCP |
| Connected Conservation |
Dimension Data and Cisco |
|
| Headbomz: Resetting the conversation, about conversation |
Vodafone & Childline |
Grey |
| PURPOSE DRIVEN BRANDS |
|
|
| Using Purpose to Revolutionise the Category from the Inside Out |
ASOS |
|
| Barclays Digital Safety campaign |
Barclays |
BBH London |
| This is what happens when whores and pimps become marketers |
Bodyform/Libresse (Essity) |
AMV BBDO |
| A beacon of light in the dark |
Guinness |
AMV BBDO |
| Heart Immigration |
Jigsaw |
The Corner London |
| Making the Unmentionable Unforgettable |
Unforgettable |
Core Purpose Ltd |
| SELLING ON A SHOESTRING |
|
|
| Advertising the Regulators: Mass Awareness with Minimal Money |
Advertising Standards Authority |
AMV BBDO |
| Karma Club |
Karma Group |
Bamboo |
| KFC - Filthy results at dirt cheap prices |
KFC |
BBH London |
| Organic: From niche to mainstream |
Organic Trade Board / Sainsbury's |
i2C |
| Wanted; Style Seekers |
Style Seekers |
Isobel |
