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The Marketing Society Awards: 2022 shortlist
We're pleased to unveil this year's shortlist for The Marketing Society Awards. It's in two parts below, both ordered by category then brand.
Join us on 6 July at 5pm for a very special celebration as part of MAD//FEST. We'll be toasting this year's Marketing Society Awards winners and demonstrating how best-practice marketing builds brands and drives business growth. Find out more and book your ticket to attend here.
| BRAND | AGENCY | |
| BRAND COMMUNICATION (large - £15m plus) |
||
| Tesco Christmas 2021: Harnessing the Spirit of the Nation to Create Fame and Drive Growth. | Tesco | BBH |
| Marketing That Made Money Work For the Nation | Barclays | BBH |
| BRAND COMMUNICATION (medium - £5m-£15m) |
||
| You Can Taste When It's Waitrose | Waitrose | adam&eveDDB |
| The National Lottery: Celebrating Our Players’ Role in Olympic and Paralympic Success | Camelot | Dentsu - adam&EveDDB |
| Giving New Energy to Britain’s Biggest Energy Drink | Lucozade | adam&eveDDB |
| How Betting on the Unchanging Drove the Biggest of Changes for Burger King UK Brand and Business | Burger King | BBH |
| How Einstein helped reposition smart meters | Smart Energy GB | AMVBBDO |
| BRAND COMMUNICATION (small - under £5m) |
||
| Cadbury Caramilk: Who Knew Loudmouth Australians Could Sell So Much Chocolate? We Did | Cadbury | VCCP |
| A Tyrrellbly, Tyrrellbly Good Innings | KP Snacks | St Luke's |
| Harris - #BlameTheBrush | Harris | WeAreFearless. |
| How a humble desk plant grew the nation’s relationship with LinkedIn | VCCP | |
| Meet Charlie Bigham, You Couldn’t Make Him Up: How introducing people to the (real) Charlie Bigham supercharged a brand, without a single tvr | Charlie Bigham's | VCCP |
| BRAND EVOLUTION | ||
| Evolving Nationwide back into a building society | Nationwide Building Society | VCCP |
| Black Shines Brightest | Guinness | AMVBBDO |
| Homebase: A Brand Led Business Renovation | Homebase | Atomic London |
| Mole vs Mountain: How Marvin the Mole Helped Vision Express Evolve to Take on the Supremacy of Specsavers | Vision Express | Leo Burnett |
| Sheba Hope Reef | Mars Petcare: Sheba | AMVBBDO |
| CREATIVE USE OF MEDIA | ||
| Sheba Hope Reef | Mars Petcare: Sheba | AMVBBDO |
| #FORaSaferCardiff | FOR Cardiff | |
| Little Helps Day | Tesco | MediaCom & BBH |
| A law abiding creative renaissance | Bombay Sapphire | AMVBBDO |
| Channel 4 Represents: Black To Front | Channel 4 | |
| BRAND PURPOSE | ||
| Dove. Taking On Taking Selfies. | Dove | Ogilvy UK |
| Sheba Hope Reef | Mars Petcare: Sheba | AMVBBDO |
| Maltesers: Making The Tough Stuff A Little Lighter for Mums | Maltesers | AMVBBDO |
| Painstories: how can we feel if we are not allow to feel | Bodyform/Libresse | AMVBBDO |
| Otrivine Actions to Breathe Cleaner | Otrivine | GSK |
| Giving Cadbury back its purpose | Cadbury | VCCP |
| EFFECTIVE USE OF INSIGHT & DATA | ||
| Nobody Is Normal: How going deeper with data unlocked insight and innovation | Childline | The Gate London |
| Essity and Kantar: Making Essity’s consumer tissue category an authority in hygiene and family car | Essity | Kantar |
| Painstories: how can we feel if we are not allow to feel | Bodyform/Libresse | AMVBBDO |
| NOT FOR PROFIT MARKETING | ||
| Mentoring Gen Z Programme | School of Marketing | |
| Hard Calls Save Lives | The Metropolitan Police | AMVBBDO |
| How we alerted the nation to digital domestic abuse | Refuge | BBH |
| Nobody Is Normal: How To Take On A Damaging Myth - And Win | Childline | The Gate London |
| The Invisible Opponent | CALM | AMVBBDO |
| BUSINESS TO BUSINESS (LARGE - £15M PLUS) | ||
| EY-Parthenon Reshaping Results | EY-Parthenon | |
| Why Merkle should win Business to Business award | Merkle | |
| BRAND | AGENCY | |
| BUSINESS TO BUSINESS (SMALL TO MEDIUM - UNDER £15M) | ||
| Getting lockdown start-ups, up and running | Metro Bank | |
| Breaking the mold to help Mitsubishi Chemical Advanced Materials relaunch KyronMax® | Mitsubishi Chemical Advanced Materials | Omobono |
| How BT reconnected with the UK's small & medium businesses by being All Business. No Drama. | BT | Now Advertising |
| How Tesco Mobile won the hearts of blue-collar Britain by behaving like a supermarket not a telco | Tesco Mobile | BBH |
| INNOVATION, supported by Accenture Song | ||
| The O2 in Fortnite Creative: Reimagining live experiences in the virtual world | O2 | VCCP |
| The Fifth Stand | Chelsea Football Club | |
| Bags of Joy: Sky Shoppable at Christmas | Boots UK | VMLY&R |
| CUSTOMER ENGAGEMENT & EXPERIENCE, supported by Accenture Song | ||
| The New Power of Loyalty | Tesco | BBH |
| Costa Coffee : From Generosity Comes Loyalty | Costa Coffee | M&C Saatchi |
| Turning Every Store into a Social Success Story for Customers | Marks and Spencer Food | |
| Inside Health | Bupa | |
| EFFECTIVE & IMPACTFUL STRATEGY | ||
| Domino's: The safety of taking a risk in a crisis | Domino's | VCCP |
| Nobody Is Normal: How Going Deeper Helped Childline Connect To A New Generation | Childline | The Gate London |
| The Invisible Opponent | CALM | AMVBBDO |
| How Cabury felt less big FMCG and more Gen z | Cadbury | VCCP |
| Hard Calls Save Lives | The Metropolitan Police | AMVBBDO |
| SUCCESSFUL & EFFECTIVE PARTNERSHIPS | ||
| Don't judge a book by its cover: how Ancestry became the nation’s most credible storyteller | Ancestry | The7Stars |
| A supermarket to inspire the world | Bombay Sapphire | AMVBBDO |
| We Salute You | Department For Transport THINK! | 23red |
| Thelma & Louise: Fidelity International & MESH Experience together on the marketing road trip | Fidelity International | MESH Experience |
| Virtual Kitchen table conversations with Netmums | Counter Terrorism Policing | Wavemaker |
| BEST BRAND RESPONSE AND RECOVERY | ||
| How TfL went from the poster child of COVID spreading to the heart of London’s recovery | TFL | VCCP |
| Forward Together | Microsoft, Middle East & Africa | |
| BEST SCALE UP BUSINESS, supported by The Founding Network | ||
| The Ozone Project - Powering the Premium Web | The Ozone Project | BBH |
| Turtl | Turtl | |
| “Thank you, Alphagreen, for giving my life back” | Alphagreen Group | |
| BEST BRAND TEAM | ||
| TUI 2020-21 - From Surviving to Thriving | TUI | |
| Awakening The Sleeping Giant – The Tricor Story: Teamwork Makes the Dream Work | Tricor Group | |
| MARKETING FOR POSITIVE CHANGE | ||
| Dove. Taking On Taking Selfies. | Dove | Ogilvy UK |
| Building a more respectful society for, and with, the next generation | Nationwide Building Society | VCCP |
| How Nationwide and Wavemaker tackled unconscious bias in media planning and buying, and helped create a more inclusive industry for all. | Nationwide Building Society | Wavemaker & VCCP |
| TFL - Making A positive change at the toughest times | TFL | VCCP |
| The Invisible Opponent | CALM | AMVBBDO |
| CAMPAIGN OF THE YEAR 2021 | ||
| Birds Eye Green Cuisine | Rebranding Plant-based By Powering Team GB | Birds Eye Green Cuisine | Cirkle PR |
| Domino’s: The safety of taking a risk in a crisis | Domino's | VCCP |
| Johnnie Walker Keep Walking: How a Global Giant Found Its Local Stride | Johnnie Walker | Diageo |