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When submitting your entry, ensure you have obtained permission to feature material from external suppliers as necessary.

Case Studies
The Marketing Society will publish winning and shortlisted case studies, to promote marketing excellence.  If your case study contains sensitive information, you should clearly state this and indicate which information should not be published.

Who can enter
Entries may be submitted by the owner of the brand or company (or their marketing agency). All agencies entering must gain prior approval from a director at the client company and supply that individual’s email address for verification. You do not have to be a member of The Marketing Society to enter the Awards. Your company/agency does not need to reside in the UK.

Information on entering our UAE Awards can be found here

Scroll down for more information on entering our UK Awards.

An entry must take the form of a written paper, between 1500 to 3000 words. Each entry should include your 300-word executive summary, which should cover the objective, scale of the task, and the results.

For an example of a winning paper please see the Grand Prix 2020 winner and visit our YouTube channel to see reactions from the winners and judges.

Word count

Total max word count: 3300. Please note your word count on the last page of your submission. *Note the entry process for Future Leader and Marketing Leader is different to the main categories, please see the specific tabs for information relating to these.
Creative images should be used to illustrate the paper and aid the judges in their evaluation. Images should be uploaded as JPGs.
File format
All submissions should be uploaded as PDFs. Paper copies are not required.
Eligibility dates
There are no restrictions or requirements around dates of when the campaign/work in question took place. As long as your entry addresses the Entry Criteria (found on the Categories page) it will be considered valid.
Entries open
23 November 2022
Entry deadline
17 March 2023
Guidance on entering
For further information please call the team on +4420 8973 1360 or email [email protected].

Entry deadline

17 March 2023


Entry Fees:

Member: £395 + VAT
Non Member: £495 + VAT

Free categories
Future Leader: free of charge
Inspirational Marketing Leader: free of charge

Entries cannot be submitted unless paid for.
Payment is made online.

Entry deadline: 4 March 2022
Extension period: 7 March - 18 March 2022
Submission: 3000-word submission plus a 300-word executive summary
Supporting images: attached to your entry
Authorisation: authorised by Marketing Director or equivalent

We are looking for future marketing leaders who are already demonstrating their leadership skills through a project which they have led which has achieved significant results. We are looking for someone with star quality, who demonstrates leadership skills, initiative, creativity and someone with a passion for marketing.

The winner of this category will receive a complimentary place on The Marketing Society’s Marketing Leaders Programme in association with Accenture Song. This is currently worth £9,950.

Each nominee needs to have a case study submitted which demonstrates why they are the next Future Marketing leader, the case study can be submitted by the individual, their manager or a peer.

The case studies can be produced in any style you wish from a written case study (up to a max of 3000 words + 300 word endorsement), to a video with a supporting statement, to something more creative! Think of this like a job interview you want your submission to stand out above the rest.

Every case study in whatever form it is submitted MUST contain an endorsement from a manager, mentor or senior peer.

All submissions will be reviewed by the Future Leaders judging panel and a shortlist of 6 nominees will be invited to present and participate in a Q&A with the judges on 27 APRIL.

Tips from our 2022 judges to make your entry stand out...

  • I’ll be looking for how the marketing resonates with actual humans. If people ‘get it’, it will drive value. - Rebecca Dibb-Simkin, CMO, Octopus Energy
  • Focus on what makes your story outstanding. What is unusual and important, and make it inspiring and memorable. If you were presenting to Jeff Bezos, he would demand it on one page. Anne Wojcicki would seek your personal story. Satya Nadella wants to know what difference it will make; not just for marketing, but to the long-term value of the business, to customers and society. Insight. Ingenuity. Impact. - Peter Fisk, Business Futurist, GeniusWorks
  • Substantiate your results and tell a story. - Lindsey Clay, CEO, Thinkbox


Entries are now open for our 2023 UK Awards.