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A note from our 2021 Chair of Judges

As President of The Marketing Society I am proud to invite you to enter The Marketing Society Awards 2021. Marketing is an ever-evolving industry and we must adapt and develop to keep ahead - How brave do we need to be to guide our teams and business into the future? Our world is constantly changing and we must find new solutions to the global challenges that all our organisations face.

Our Awards will recognise those that are leading the way in this new marketing world either as individuals, through the campaigns they produce or the new and creative solutions they put in place to achieve results. We are still looking for effectiveness and marketing excellence; all marketing activity should be effective - that is our day job - but what we really want to see are your exceptional marketing stories that truly demonstrate brave leadership in action.

The judges will be a highly experienced group of marketing practitioners and I am honoured to be leading the panel through the process for the third year in a row. Entries close on 26 February 2021 and I am really looking forward to reading your stories.
Syl Saller
President, The Marketing Society, former Diageo CMO & Chair of Judges

Our judges

This year our panel of esteemed judges will be led by Syl Saller President, The Marketing Society, former Diageo CMO & Chair of Judges. We will be adding more judges in the coming weeks and you can view our archive of judges here.

Former CMO

Syl joined Diageo in 1999 from Allied Domecq Retail where she was Marketing Development Director. She started her career in brand management with Gillette. Syl graduated from Harvard Business School and is married with two children. She has been President of The Marketing Society since 2017.


Keith spent the last 24 years at Santander, and was most recently its CMO and a member of its UK Executive Committee. He joined Santander in 1995 as Group Marketing Manager and worked his way up. He's now CMO at Camelot.

UK Sales & Marketing Director
Merlin Entertainment

Sara is Sales and Marketing Director at Merlin Entertainments. With 15 years of experience in marketing and advertising, she has consistently created innovative work using digital media and technology.

COO, Marketing

Mahmood is the Chief Operating Officer for Marketing for Global Commercial Banking and Global Banking & Markets. Within his role he has global oversight of HSBC's entire B2B marketing function and resources, which covers over 50 countries and territories.

Director, Customer and Revenue
Transport for London

In 2012 he oversaw the Marketing of transport in London to help deliver what was generally recognised as the most successful ever Olympic and Paralympic Games.

General Manager
Birds Eye UK

Steve is the GM of Birds Eye UK, the brand leader in UK Frozen Foods, encompassing the Birds Eye, Aunt Bessie’s and Goodfella’s brands. He has spent over 20 years in the FMCG industry, starting his career at Unilever.

Global CMO - Consumer Healthcare

Tamara has 25 years industry experience working with brands, including her time at Unilever where her most recent role was EVP of Personal Care North America building purpose-driven brands such as Love Beauty & Planet, Dove, Axe, Tresemme and Vaseline.


The Marketing Society

Her most recent role has been as CEO of The Caffeine Partnership, a unique business consultancy which helps leaders to work with purpose and pace, where she has worked with impatient business leaders across the world. In July 2020 Sophie became the new CEO of the Society, a global community of senior marketers.

EVP and MD

Kathleen Saxton is a London-based EVP and MD at MediaLink, who leads the firm’s operations in EMEA. An industry veteran with 25+ years of experience in sales, marketing, media and executive search, her remit is wide-ranging and spans business growth, agency selection, talent advisory and strategic consulting.

Rory Sutherland

Vice Chairman
Ogilvy UK

Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour.


Natalie is the CMO, Asia at Mercer. Natalie is responsible for the strategic delivery of marketing capabilities across 11 markets in Asia; driving demand generation, revenue growth and client centric partnerships, as well as positioning the Mercer brand prominently across the region. 

Rebecca Dibb-Simkin
Chief Marketing Officer

Rebecca is product and marketing director at Octopus Energy, a multi-award-winning energy tech supplier with over 3/4 million customers across the UK. Octopus is tech-led and digital first with product, marketing, and customer service. 

Submit entries

Our 2021 Awards are now open. You may start building and submitting your entries ahead of our Feb 2021 deadline