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Andrew Geoghegan, Chief Marketing Transformation Officer, PZ Cussons International

Andrew started a new role in August 2021 as Chief Marketing Transformation Officer at PZ Cussons championing brand building across its full portfolio of markets to deliver a new growth strategy, ‘building brands for life, today, and for future generations’. He also leads the business’s inclusion and diversity agenda.

Prior to this Andrew was at Diageo for over 13 years, latterly as Global Consumer Planning Director where he was responsible for brand strategy across its global giants in addition to marketing effectiveness and creativity, foresights, and developing and codifying Diageo’s approach to brand building among other things. As part of this Andrew renovated Diageo’s entire approach to consumer learning and applying insights.

Andrew’s work on marketing effectiveness across the Diageo portfolio was awarded gold in the 2020 IPA effectiveness awards in addition to special prizes for best new learning and best use of data.

Other roles held by Andrew at Diageo include Global Innovation and Consumer Planning Director on Guinness, and Consumer Planning Director for Diageo Africa, and previously he worked for PepsiCo and a number of consumer research agencies.

He is a regular columnist for marketing week.

(Judge: 2022)


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