Arjoon Bose, International Head of Creative & Growth, General Mills

Arjoon started his career in beauty and worked across the 3 major brands of the L'Oreal Group (Garnier, Maybelline New York and L'Oreal Paris) for over a decade across Asia, North America and Europe/UK with 2 major marketing stints at the global headquarters in Paris. 

After making many beauty dreams a reality with skincreams and haircreams, in the summer of 2015, he took his passion for indulgence up a notch with super-premium ice-cream-a much loved childhood icon that remains eternally popular globally...Haagen-Dazs, giving his career a new orientation in the world of foods with the American giant General Mills. As of 2016, he then added the 'better-for-you snacks' portfolio to his belt which namely includes Nature Valley, the world #1 snackbar and he has doubled the UK business under his leadership together with his team.

At the end of 2018, he transitioned to be a founding member of the General Mills New Ventures incubation team for Europe-Australasia setting up their Natural & Organic Business Unit as well as their European Venture Capital arm which seeks to offer organisational capabilities via direct equity mandates in emerging scale disruptive startups.

(Judge: 2022)