Chris Rodi, European Marketing Director Mars Petcare
A leading-edge marketer with 20 years of experience building some of the biggest FMCG brands in the industry. Initially, at GlaxoSmithKline Chris led the transformation of growth for Lucozade Sport and Ribena. Moving to Mars Inc in 2010 Chris spent 8 years in the confectionary business rejuvenating Mars bar before doubling the size of M&Ms in the UK. On Maltesers Chris was responsible for the much-loved purpose campaign “Look on the light side” promoting diversity. In 2018 Chris made the leap to Mars Petcare as the marketing director for the UK business before taking on the role of European marketing director for the natural & science super premium brand portfolio. In this position Chris pioneers the growth of this tailwind part of the business, leading the data-driven marketing transformation and the launch of direct-to-consumer businesses. Chris is a passionate marketer who believes brand building at its best puts the consumer at the very heart of everything.