Christopher MacLeod, Director, Customer and revenue at Transport for London
Transport for London (TfL) is one of the largest transport providers in the world. With revenues of c£5bn and capital expenditure of c£3.5bn it would rank high in the FTSE 100 if listed.
Chris is responsible for customer strategy and all marketing activity supporting the delivery of what is usually around c£4.8bn of fares revenue. He is also responsible for commercial media revenues, including TfL’s outdoor advertising estate, the largest in the world, worth c£150m in the last ‘pre-COVID’ year.
He has helped TfL become a more customer-focused organisation, establishing its ‘Every Journey matters’ promise and delivering a step-change in customer service.
During his time at TfL it has won every major Marketing and Creative award including Campaign magazine’s Advertiser of the Year, Cannes Gold Lions and Marketing Society and IPA Effectiveness awards.
An Advertising executive by background, he has worked at a number of leading agencies including Saatchi & Saatchi (twice) and Collett Dickenson Pearce, where he was chairman.
He is a Fellow of both the Marketing Society (where he is a past chairman) and the Marketing Academy, is on the Advisory Council of King’s College Business School and the Industry Advisory Panel of the Advertising Standards Authority. He is also a non-executive director of Smart Energy GB.
Chris has a degree from Newcastle Business School, a master’s degree from the London School of Economics and is normally a regular on the Bakerloo line.
(Judge: 2019, 2020, 2021)