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Jim Slater, Costa

Born and raised on Tyneside, Jim graduated with honours from Aston University Business School.

He was then rapidly promoted through various commercial and marketing roles with Mars, Kraft and Diageo to establish a strong blue-chip career foundation. In 1998 he fulfilled his boyhood dream by signing for Sunderland AFC, albeit in the role of executive director rather than wearing the famous red and white stripes.

In 2004 he transferred to Phones 4u as Marketing & CRM Director - delivering 4 years of unprecedented brand growth at the mobile phone retailer.

Since joining Costa in late 2008, Jim has been instrumental in developing the brand during a period of record global sales and profit growth. Costa is now market leader in the UK and is growing strongly in 27 other countries around the world.

(Judge: 2011)

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