Keith is Chief Marketing Officer (CMO) at Camelot, the operator of The National Lottery, and is responsible for the company’s Marketing and Brand activities. He also has additional responsibility for Customer Experience and Corporate Social Responsibility, including healthy play and player protection. Prior to joining Camelot, Keith worked for Santander as CMO and was a member of its UK Executive Committee.

Keith is a Fellow of The Marketing Academy, Council member and Treasurer of ISBA and Board member of the MMA EMEA.