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Paul Geddes, Direct Line Group, Chair of Judges

Paul was appointed as Chief Executive Officer of Direct Line Group in August 2009, and since then has led the business through an IPO as part of the divestment from RBS in 2012, and into the FTSE 100 in September 2014.  Direct Line is a leading insurer of cars, homes and small businesses in the UK through its own brands (Direct Line, Churchill, Privilege, Green Flag and NIG) and through partnerships including Sainsbury’s Bank, Nationwide, RBS/NatWest and Prudential.  He is deputy chairman of the ABI Board. 

Prior to Direct Line Group, Paul was CEO of RBS Group’s mainland UK retail banking business, following a successful career in multichannel retailing and marketing at leading companies such as Kingfisher, GUS and Procter & Gamble.  He read politics, philosophy and economics at Oxford.




(Judge: 2017)

View the shortlist

Our 2021 Awards shortlist has been announced. Head to our page to view the full list.