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Richard Brasher, formerly of Tesco

Following a brief spell in manufacturing at both Unilever and RHM Richard joined Tesco 24 years ago. During that time he has worked in Commercial, Marketing and Retail.

Richard was part of the team that changed the fresh food operations in Tesco during the 80s and early 90s, specifically accountable for the development of their convenience food business and the opening of their first Metro store in Covent Garden.

Following a brief spell in retail operations running stores Richard became the UK Marketing Director responsible for the development of the Clubcard scheme, data insight and the customer strategy. In 2000 he took on the role of transforming Tesco's non food business which has seen Tesco become the largest non food operator in the UK with one of the most developed international direct sourcing models in the marketplace.

In 2004 Richard joined the Tesco Board and is now the CEO of the UK and Irish business.

(Judge: 2012)

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