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UAE Awards 2023 

We believe now is the time to bring the awards to the UAE and showcase the brilliance of this region in leading the way in development and growth for a better world.

The awards will help us tell the stories which show that great strategy, creativity, execution and leadership make a real difference to business; showing that marketing matters.

We are in a critical time for business and the economy, the very shape and nature of business is going through rapid transformation and we must help marketers lead the conversations that matter. We know that marketers are the ones who can unite, revitalise and ignite organisations.

About our Awards


Our Awards set the standard for marketing excellence and have been widely recognised in the UK as the leading marketing awards since they were first launched in 1985.

Our mission is to celebrate and champion marketing leadership – they are not just about creativity and effectiveness, which is the essence of marketing excellence, but the people, the leaders, the visionaries who are spearheading the way forward and showing why marketers can inspire us all and make us proud to represent the industry and the impact marketing has on business success and growth.

Awards are a pivotal tool in showcasing the work of brands and agencies who prove the power of marketing excellence on their businesses, driving demonstratable growth and ROI. And importantly the impact that marketers can have on society as a whole addressing issues that we all know we need to effect change on.


About the ceremony

Join us on Thursday 4 May, 6.30 - 8.30pm  as we celebrate the stories which show that great strategy, creativity, execution and leadership make a real difference to business and demonstrate the importance of marketing.

It’s going to be a wonderful night; we will keep the drinks and canapes flowing. So, bring your team, get ready for a great marketing night out and let’s toast to a brilliant year, together.

Tickets for the night can be booked here. 

Ticket costs:

Member ticket: AED364 ($99)

Member & Guest ticket: AED 728 ($198)

Member & 4 Guests: AED1634 ($445) – 10% discount

Non-Member ticket: AED547 ($149)

If you're interested in other group tickets for you and your team, please reach out to [email protected] and they will be able to share more information.

Entry criteria

What was your objective? Why was this important to the business? Max 20 points
How creative & innovative were you in your approach? What did you do differently? Max 20 points
What were the risks? Max 20 points
What were the measurable results? Max 20 points
How does your work advocate the reputation/importance of the Marketing industry? Max 20 points

Marketing categories: 

BRAND EVOLUTION (including digital transformation or other)
More than ever brands have to be agile and able to flex and change to societal and global demands which impact their business. This award will recognise a brand that has embraced an evolution with clear marketing strategy at the heart of it to effectively grow their brand. This can be a full brand evolution or single product evolution that had a clear objective of achieving greater results, customer engagement and market share.

How you communicate your brand and position it in the market is core to business success, we will recognise those brands who can showcase excellent marketing strategies that bridged the gap between the brand and the consumer, showcasing how you understood and connected with them and how you executed your campaign effectively, either in single or multimedia platforms that created a 360-customer experience.

Customer loyalty is vital for brand growth & success, consumers champion brands who put customer over profit, this award will recognise those brands who live and breathe the customer first ethos and have developed and enhanced their relationships with their customers building trust and loyalty and always ensuring the customer experience is paramount.

Impact category:

MARKETING FOR POSITIVE CHANGE (Purpose, Sustainability, Diversity, Inclusion & Equality, Societal impact)
We believe that marketers can be the Changemakers needed to lead the way in creating positive change for our economy, businesses, teams and society as a whole. Do you have a marketing led initiative that has created positive change? Are you and your brand actively making changes on important topics such as (but not limited to) Sustainability, Climate Change, Diversity & inclusion or Gender Inequality? We want to hear what you have been doing and the impact you have had to create positive change for the future.

People category:

We want to find the most inspirational leader there is in our industry and recognise the impact they are having on their team, brand, industry and of course Society as a whole. The winner will be selected based on a combination of proven achievements: their success as a leader, how they empower those around them, how they have pushed boundaries themselves and how they are having an impact on their brand and society as a whole and raising the reputation of the industry.

Toufik Chadli, Chief Marketing Officer, Al Safi Danone

Vikram Krishna, Executive Vice President, Head of Group Marketing & Customer Experience, Emirates NBD

Cherry Gore, SVP, Head of Brand Strategy & Communications, First Abu Dhabi Bank

Hayleigh Ford, Head of Strategic Growth - Sustainability, Global B2B Marketing, HSBC - Dubai

Doha Marzouk, Chief Marketing Officer, Huawei

Haroon Rasheed, Senior Marketing Head, Landmark Group

Charles Awad, Chief Customer Officer, Majid Al Futtaim

Suad Merchant, Senior Vice President, Head of Brand & Corporate Communications, Mashreq Bank

Inass Farouk, Marketing Director, Microsoft

Annie Arsane, Head of Platform Strategy, TikTok

Mohammed Ismaeel Hameedaldin, Partner, TOUGHLOVE Advisors

Khaled Ismail, CEO, TOUGHLOVE Advisors

Rob Beswick, Managing Director, Virgin Mobile

Maria Gedeon, Chief Executive Officer, Gedeon Mohr & Partners

Entries can take the form of a written entry (Max 2000 words) or a video entry (Max 10 minutes). Entries in either form will require a written summary (Max 300 words). 

Every entry must address each of the criteria points in order. 

For an example of a winning paper please see the Grand Prix 2020 winner and visit our YouTube channel to see reactions from the winners and judges.

Member entries cost 1900AED ($525)

Entries are now closed.

Our partners


Entries are now closed for our 2023 UK Awards.