Award winners

Our archive of award-winning papers are available for our members to view online. See what good looks like, inspire your own entries and plunder as ammunition to prove that marketing excellence drives growth.

Winners

Best Agency Team - WeAreFearless

Best Brand Team - The Team Behind ITVX

Best Scale-Up Business - How a newcomer rewrote the Rulebook of Mediterranean-style Lagers from Havas London

Brand Communication (Large £15m +) - How the National Lottery Stole Christmas from Camelot/National Lottery with Adam&Eve DDB and Dentsu

Brand Communication (Medium £5m-15m) - The Lil Jif Project from Jif and Zenith

Brand Communication (Small Under £5m) - LinkedIn Makes Work Work for Women How We Shed Outdated Perceptions to Improve Work for Women & Build Brand Equity from Linkedin and VCCP

Brand Evolution - Getting customers Lovin’ it again, And keeping them Lovin’ it. No matter what from McDonalds and Leo Burnett

Brand Purpose - From advertiser to activist: The O2 Christmas Sim Card from Virgin Media O2 and VCCP

Business to Business (Large £15m+) - How Sage turned accountancy software from business-to-business to human-to-human from Sage and VCCP

Campaign of the Year 2022 - Have a Word: Turning bystanders into women’s allies against male violence in London from the Mayor of London and Ogilvy UK

Creative Use of Media - DUREX - Safe sex is no laughing matter from Durex and Zenith Romania

Customer Engagement and Experience - Rise Fast Work Young: Getting the next generation of talent into hospitality from Hospitality Rising and IPA 10X (Ogilvy UK, VCCP, Forever Beta, Antler Social, Smithfield, Saved By Robots, Tigerbond, Wildstorm PR, The Fourth Angel)

Effective and Impactful Strategy - Long-term brand building done proper from Yorkshire Tea and Lucky Generals

Effective Use of Insight and Data - How Dove Influenced Toxic Influencers from Dove and Ogilvy UK

Employment Engagement and Experience - Sky Marketing Excellence Programme from Sky UK

Innovation - Stop Weeping on the Sofa, Start Gifting with a Poster from Cadbury and VCCP

Marketing for Positive Change - #WeThe15: The story of the biggest human rights movement for persons with disabilities in history from the International Paralympic Committee and adam&eveDDB

Not for Profit Marketing - The Last Photo: Changing the Face of Suicide Awareness from Campaign Against Living Miserably and adam&eveDDB

Successful and Effective Partnerships - Make Your Comeback from Sport England - This Girl Can & Strava with 23red

Judges Choice: CFO Prize - Stop Weeping on the Sofa, Start Gifting with a Poster from Cadbury and VCCP

Judges Choice: Most Inspirational Story - Have a Word: Turning bystanders into women’s allies against male violence in London from the Mayor of London and Ogilvy UK

Grand Prix - Getting customers Lovin’ it again, And keeping them Lovin’ it. No matter what from McDonalds and Leo Burnett

Highly Commended

Best Brand Team - Camelot / The National Lottery

Brand Communication (Large £15m +) - ITVX Launch Campaign from ITV

Brand Communication (Medium £5m-15m) - #LooksLikeGuinness from Guinness and AMVBBDO

Brand Communication (Small Under £5m) - Chilling Crime, Creepy Crawlies and Crapping Yourself: How Merlin confronted fear at the scariest time of the year to drive record volume against the odds from Merlin Entertainments, Creative and Wavemaker

Brand Evolution - Evolving a ‘local chemist’ back into a national treasure from Boots with VMLY&R and ThePharm

Brand Purpose - #periodsomnia from Bodyform/Libresse and AMVBBDO

Brand Purpose - #lastlonelymenopause from Tena and AMVBBDO

Business to Business (Small and Medium under @15m) - TikTok Talking Heads from Tiktok for Business and Gravity Road

Campaign of the Year 2022 - See The World Differently from Virgin Atlantic and Lucky Generals

Campaign of the Year 2022 - How Dove Influenced Toxic Influencers from Dove and Ogilvy UK

Creative Use of Media - Infecting the Nation with The Last of Us from Sky

Effective and Impactful Strategy - Implementing great creative strategy with Cadbury and Kantar

Effective and Impactful Strategy - Capita, for the British Army and Accenture Song

Effective and Impactful Strategy - Have a Word: Turning bystanders into women’s allies against male violence in London from the Mayor of London and Ogilvy UK

Effective Use of Insight and Data - Loyalty from the inside from IKEA and RAPP

Innovation - Listen and Book: easyJet x Spotify from easyJet and VCCP

Marketing for Positive Change - Nature Calls: Wiping Out Wet Wipes for Scottish Water with Always Be Content

Not for Profit Marketing - Nature Calls: Wiping Out Wet Wipes for Scottish Water with Always Be Content

Successful and Effective Partnerships - How a newcomer rewrote the Rulebook of Mediterranean-style Lagers from Havas London

Judges Choice: CFO Prize - ITVX Launch Campaign from ITV

View the case studies here.

Winners

Brand Communication (Large - £15M plus) - Tesco & BBH London
Brand Communication (Medium - £5M - £14M) - Waitrose & adam&eveDDB
Brand Communication (Small - under £5) - Cadbury & VCCP
Brand Evolution - Nationwide Building Society, Wavemaker & VCCP
Creative Use of Media - Mars Petcare: Sheba & AMVBBDO
Brand Purpose - Dove & Ogilvy UK
Effective Use of Insight & Data - Childline & The Gate London
Not for Profit Marketing - Childline & The Gate London
Business to Business (Large - £15M plus) - EY Parthenon
Business to Business (Small to Medium - under £15M) - Metro Bank & Mr President
Innovation, supported by Accenture Song - O2 & VCCP
Customer Engagement & Experience, supported by Accenture Song - Tesco & BBH London
Effective & Impactful Strategy - Dominos & VCCP
Successful & Effective Brand Partnerships - Ancestry & The7Stars
Best Brand Response & Recovery - TFL & VCCP
Best Scale Up Business, supported by The Founding Network - The Ozone Project
Best Brand Team - TUI
Marketing for Positive Change - Dove & Ogilvy UK
Campaign of the Year 2021 - Birds Eye, ELVIS & Cirkle PR
Future Leader - Jaclyn Pannell from DHL
Inspirational Marketing Leader, supported by MediaLink in association with Campaign - Julia Goldin from The Lego Group
Most Inspirational Story - Childline & The Gate London
Finance Directors' Prize - Campaign Against Living Miserably (CALM), Seven Stones & AMVBBDO
Grand Prix, supported by Accenture Song - Dove and Ogilvy UK
Contribution To The Marketing Industry - School of Marketing and Nationwide Building Society, Wavemaker & VCCP

Highly Commended

Brand Communication (Large - £15M plus) - Barclays & BBH
Brand Communication (Medium - £5M - £14M) - The National Lottery - Camelot & Dentsu & Adam&EveDDB
Brand Communication (Small - under £5) - KP Snacks & St Luke's
Brand Evolution - Homebase & Atomic London
Creative Use of Media - FOR Cardiff and Tesco & MediaCom
Brand Purpose - Mars Petcare: Sheba & AMVBBDO
Not for Profit Marketing - School of Marketing
Business to Business (Small to Medium - under £15M) - Omobono & Mitsubishi Chemical Advanced Materials and BT & Now Advertising
Innovation, supported by Accenture Song - Chelsea Football Club
Customer Engagement & Experience, supported by Accenture Song - Costa Coffee & M&C Saatchi and Marks and Spencer Food
Effective & Impactful Strategy - Childline & The Gate London and Campaign Against Living Miserably (CALM), Seven Stones & AMVBBDO
Successful & Effective Brand Partnerships - Bombay Sapphire & AMVBBDO and Department for Transport THINK! & 23red
Best Scale Up Business, supported by The Founding Network - Turtl
Best Brand Team - Tricor Group
Marketing for Positive Change - Nationwide Building Society & VCCP
Campaign of the Year 2021 - Domino's & VCCP

View the case studies here.

View the case studies here.

Brand Communication (Large) - O2, VCCP
Brand Communication (Medium) - Dove, Ogilvy
Brand Communication (Small) - PlayStation & Transport for London

Brand Purpose - Nationwide Building Society, VCCP & Wavemaker
Brand Revitalisation - The National Lottery/Camelot, Adam&Eve DDB and Vizeum
Business to Business - Starling Bank, Wonderhood Studios

Creative Use of Media (Small) - Tesco, Mediacom
Creative Use of Media (Medium) - Heinz, BBH

Digital Strategy - Mermaids, RAPP
Effective Use of Insight and Data - Anusol, MSQ Partners
Enhancing Customer Experience - Stannah, Zone
Innovative Use of Technology - Hong Kong Observation Wheel/ AIA, Agenda Consulting

Relationship Marketing - Tesco, BBH
Strategy: Springboard to Success - Unilever, The Forge
Marketing for Good - RNIB, The&Partnership
Sustainability - Birds Eye, Cirkle

Response to The Global Pandemic - McDonald's, Leo Burnett
Championing Diversity & Equality - Essity: Tena, AMVBBDO
Bravest Team - Bodyform/Libresse (Essity), AMVBBDO

Future Leader - Gini Sharvill, Häagen-Dazs
Marketing Leader of The Year - Aline Santos, Unilever

Finance Director Prize - The National Lottery/Camelot, Adam&Eve DDB and Vizeum
Most Inspirational Story - Essity: Tena, AMVBBDO
Grand Prix - The National Lottery/Camelot, Adam&Eve DDB and Vizeum

WINNERS

Bravest Marketing Leader of the Year 2020 — Sara Bennison, CMO at Nationwide
One to Watch 2020 — Sebastian Kroth, Brand Director: Western Europe at the Coca-Cola Company
Grand Prix (for Brand Communication) — Guinness Clear (AMV BBDO)
Bravest Team — Nationwide
Most inspirational story winners — ITV (Uncommon) for 'Britain Get Talking' and the Stroke Association (AMVBBDO)

Brand Revitalisation — Gordon's Gin (Diageo)
Creative Use of Media — Paddy Power (VCCP, Octagon, MediaCom)
Enhancing the Customer Experience — Ovo Energy
Insight — Stroke Association (AMVBBDO)
Business to Business — Diageo Bar Academy
Digital Marketing — Chelsea Football Club
Not for Profit Marketing — LADbible Group (Elvis)
Relationship Marketing — Formula 1 (Ogilvy UK)
Start-Ups — Habito (Uncommon)
Transforming Corporate Culture — ITV (Uncommon)

HIGHLY COMMENDED

Brand Communication — Heinz (BBH) and Bodyform/Libresse (AMVBBDO)
Brand Revitalisation — TfL (VCCP)
Bravest Team — KFC (Mother)
Creative Use of Media — KFC (Mother)
Enhancing the Customer Experience — Guinness Storehouse (Diageo)
Insight — Cesar (AMVBBDO) and Bodyform/Libresse (AMVBBDO)
Digital Marketing — Dignity Funerals
Not for Profit Marketing — #Drymester (C21 Creative Communications)

Grand Prix: Nationwide
Most inspirational story: Tesco
Bravest team: Absolut
One To Watch: Katie Laviolette
Bravest Marketing Leader: Mitch Oliver

Insight: Tesco
Creative use of media: John Lewis
Brand communication B2B: Dimension Data
Brand communication B2C: Toyota
Brand revitalisation: Robinsons (Britvic)
Relationship marketing: Ella's Kitchen
Enhancing the customer experience: easyJet
Digital marketing: M&M's (Mars)
Scaling up: Syft
Transforming corporate culture: Nationwide
Not for profit marketing: Scottish Government and NHS Health Scotland
Best from outside the UK: Bridgestone

Grand Prix: Bodyform/Libresse (Essity)
Bravest brand: Skittles
Marketing Leader of the Year: Mark Evans, marketing director, Direct Line Group
Young Marketing Leader of the Year: Hannah Pain, senior brand manager, McDonald's

Best entry from outside the UK: Dimension Data and Cisco
Brand activation: National Safety Council
Brand extension: Godiva
Brand revitalisation: Beano Studios
Branded content: Suzuki
Building customer relationships: IAG Cargo
Business-to-business marketing: Team EY
Customer insight: The Senet Group
Employee engagement: Currys PC World
Finance Directors' prize: KFC
Global brand marketing: Toyota
Long-term marketing excellence: McDonald's
Marketing communications: Bodyform/Libresse (Essity)
New brand: BOXT
Not-for-profit marketing: Healthier Scotland, Scottish Government
Partnering for good: Mayor of London, Metropolitan Police, British Transport Police, City of London Police
Purpose driven brands: Bodyform/Libresse (Essity)
Selling on a shoestring: Karma Group

Grand prix: #JoinTheHerd
Marketing leader of the year: Barnaby Dawe, global CMO, Just Eat
Young marketing leader of the year: Bo Jakubenko, marketing manager, Treasury Wine Estates

Best entry from outside the UK: HCL Technologies (India)
Brand activation: ITV & The National Lottery with the The British Olympic and UK Sport
Brand extension: O2
Brand revitalisation: Tesco
Branded content: Ribena
Building customer relationships: Fitness First
Building marketing capabilities: Direct Line Group
Business-to-business: Advanced
Cause-related marketing: Maltesers
Customer insight: Maltesers
Employee engagement: Johnson & Johnson
Finance directors’ prize: John Lewis
Global brand marketing: Knorr
Leading-edge thinking: ITV & The National Lottery with The British Olympic and UK Sport
Long-term excellence: The National Art Pass
Marketing communications: Maltesers
Marketing on a shoestring: Hammerson Gift Cards
New brand: iD Mobile
Not-for-profit: #JoinTheHerd
Purpose-driven brands: Channel 4

Grand prix: Sensodyne
Marketing leader of the year: Alistair Macrow, CMO, McDonald’s
Young marketing leader of the year: Anne-Lise Johnsen, youth product manager, Arsenal FC

Brand activation: Lotto
Brand extension: John Lewis Insurance
Brand revitalisation: Pot Noodle
Branded content: Green Flag
Building customer relationships: Telefónica O2
Building marketing capabilities: M&S
Business-to-business marketing: Heineken
Cause-related marketing: Telefónica O2
Customer insight: Direct Line
Effective marketing communications: The Electoral Commission
Employee engagement: OxfordSM
Global marketing: P&G Always
Leading-edge thinking: NHS Blood and Transplant
Long-term marketing excellence: Sensodyne
Marketing on a shoestring: Amnesty International
New brand: Vitality Health Insurance
Not-for-profit marketing: Sport England
Purpose beyond profit: P&G Always

Grand prix: EDF Energy
Marketing leader of the year: Syl Saller, global CMO, Diageo
Young marketing leader of the year: Izabela Taseski, head of sponsorships, Barclays

Best business-to-business marketing: Trelleborg Marine Systems
Best entry from outside the UK: Hotel Jen
Best leading edge thinking: Warner Bros., The LEGO movie
Brand activation: BBC Worldwide, Doctor Who
Brand extension: Britvic, Robinsons
Brand revitalisation: EDF Energy
Branded content: Warner Bros., The LEGO Movie
Building customer relationships: Three
Building marketing capabilities: SCA
Cause-related marketing: Sainsbury’s
Customer insight: Curry’s PC World, Dixon’s Carphone
Effective marketing communications: First Great Western
Employee engagement: Premier Inn
Finance director’s prize: Curry’s PC World, Dixon’s Carphone
Global marketing: Diageo, Guinness
Long-term marketing excellence: Macmillan Cancer Support
Marketing for sustainable consumption: O2
Marketing on a shoestring: Wagamama
New brand: TSB
Not-for-profit marketing: NSPCC

Grand prix: easyJet
Marketing leader of the year: Peter Duffy, group commercial director, easyJet
Young marketing leader of the year: Emanuel Gavert, global platform manager, chocolate, Mondelez International

Best entry from outside the UK: HSBC
Best leading-edge thinking: Depaul
Brand activation: John Lewis
Brand extension: BT Sport
Brand revitalisation: BT Sport
Business-to-business: Newsworks
Cause-related marketing: Paddy Power
Content marketing: Sainsbury’s
Customer insight: Mercedes-Benz
Customer relationship marketing: easyJet
E-commerce: Expedia
Employee engagement: AMV BBDO
Finance director’s prize: easyJet
Global marketing: Mars Petcare (Sheba)
Long-term marketing: easyJet
Marketing comms: John Lewis
Marketing for sustainable consumption: Unilever
Marketing leadership: Burton’s Biscuit Company
Marketing on a shoestring: Depaul
Mobile marketing: Aviva
New brand: Hailo
Not-for-profit: NSPCC
Social media: ASOS

Photo gallery

Relive the night. Browse photos from the last few years of our awards.

In 2015 comedian Marcus Brigstocke hosted. In 2016 writer and comic Russell Kane led the evening, in 2017 actor and comedian Hugh Dennis entertained the room. 2018 saw hustler extraordinaire Alexis Conran con the crowd and in 2019 stand up comic Zoe Lyons entertained everyone, and in 2020 TV presenter Ade Adepitan MBE hosted our first ever virtual awards.

2019

2018

2017

2016

2015