Award winners

View the case studies here.

Brand Communication (Large) - O2, VCCP
Brand Communication (Medium) - Dove, Ogilvy 
Brand Communication (Small) - PlayStation & Transport for London

Brand Purpose - Nationwide Building Society, VCCP & Wavemaker
Brand Revitalisation - The National Lottery/Camelot, Adam&Eve DDB and Vizeum
Business to Business - Starling Bank, Wonderhood Studios

Creative Use of Media (Small) - Tesco, Mediacom
Creative Use of Media (Medium) - Heinz, BBH

Digital Strategy - Mermaids, RAPP
Effective Use of Insight and Data - Anusol, MSQ Partners
Enhancing Customer Experience - Stannah, Zone
Innovative Use of Technology - Hong Kong Observation Wheel/ AIA, Agenda Consulting

Relationship Marketing - Tesco, BBH
Strategy: Springboard to Success - Unilever, The Forge
Marketing for Good - RNIB, The&Partnership
Sustainability - Birds Eye, Cirkle

Response to The Global Pandemic - McDonald's, Leo Burnett
Championing Diversity & Equality - Essity: Tena, AMVBBDO
Bravest Team - Bodyform/Libresse (Essity), AMVBBDO

Future Leader - Gini Sharvill, Häagen-Dazs
Marketing Leader of The Year - Aline Santos, Unilever

Finance Director Prize - The National Lottery/Camelot, Adam&Eve DDB and Vizeum
Most Inspirational Story - Essity: Tena, AMVBBDO
Grand Prix - The National Lottery/Camelot, Adam&Eve DDB and Vizeum

WINNERS

Bravest Marketing Leader of the Year 2020 — Sara Bennison, CMO at Nationwide
One to Watch 2020 — Sebastian Kroth, Brand Director: Western Europe at the Coca-Cola Company
Grand Prix (for Brand Communication) — Guinness Clear (AMV BBDO)
Bravest Team — Nationwide
Most inspirational story winners — ITV (Uncommon) for 'Britain Get Talking' and the Stroke Association (AMVBBDO)

Brand Revitalisation — Gordon's Gin (Diageo)
Creative Use of Media — Paddy Power (VCCP, Octagon, MediaCom)
Enhancing the Customer Experience — Ovo Energy
Insight — Stroke Association (AMVBBDO)
Business to Business — Diageo Bar Academy
Digital Marketing — Chelsea Football Club
Not for Profit Marketing — LADbible Group (Elvis)
Relationship Marketing — Formula 1 (Ogilvy UK)
Start-Ups — Habito (Uncommon)
Transforming Corporate Culture — ITV (Uncommon)

HIGHLY COMMENDED

Brand Communication — Heinz (BBH) and Bodyform/Libresse (AMVBBDO)
Brand Revitalisation — TfL (VCCP)
Bravest Team — KFC (Mother)
Creative Use of Media — KFC (Mother)
Enhancing the Customer Experience — Guinness Storehouse (Diageo)
Insight — Cesar (AMVBBDO) and Bodyform/Libresse (AMVBBDO)
Digital Marketing — Dignity Funerals
Not for Profit Marketing — #Drymester (C21 Creative Communications)

Grand Prix: Nationwide
Most inspirational story: Tesco
Bravest team: Absolut
One To Watch: Katie Laviolette
Bravest Marketing Leader: Mitch Oliver

Insight: Tesco
Creative use of media: John Lewis
Brand communication B2B: Dimension Data
Brand communication B2C: Toyota
Brand revitalisation: Robinsons (Britvic)
Relationship marketing: Ella's Kitchen
Enhancing the customer experience: easyJet
Digital marketing: M&M's (Mars)
Scaling up: Syft
Transforming corporate culture: Nationwide
Not for profit marketing: Scottish Government and NHS Health Scotland
Best from outside the UK: Bridgestone

Grand Prix: Bodyform/Libresse (Essity)
Bravest brand: Skittles
Marketing Leader of the Year: Mark Evans, marketing director, Direct Line Group
Young Marketing Leader of the Year: Hannah Pain, senior brand manager, McDonald's

Best entry from outside the UK: Dimension Data and Cisco
Brand activation: National Safety Council
Brand extension: Godiva
Brand revitalisation: Beano Studios
Branded content: Suzuki
Building customer relationships: IAG Cargo
Business-to-business marketing: Team EY
Customer insight: The Senet Group
Employee engagement: Currys PC World
Finance Directors' prize: KFC
Global brand marketing: Toyota
Long-term marketing excellence: McDonald's
Marketing communications: Bodyform/Libresse (Essity)
New brand: BOXT
Not-for-profit marketing: Healthier Scotland, Scottish Government
Partnering for good: Mayor of London, Metropolitan Police, British Transport Police, City of London Police
Purpose driven brands: Bodyform/Libresse (Essity)
Selling on a shoestring: Karma Group

Grand prix: #JoinTheHerd
Marketing leader of the year: Barnaby Dawe, global CMO, Just Eat
Young marketing leader of the year: Bo Jakubenko, marketing manager, Treasury Wine Estates

Best entry from outside the UK: HCL Technologies (India)
Brand activation: ITV & The National Lottery with the The British Olympic and UK Sport
Brand extension: O2
Brand revitalisation: Tesco
Branded content: Ribena
Building customer relationships: Fitness First
Building marketing capabilities: Direct Line Group
Business-to-business: Advanced
Cause-related marketing: Maltesers
Customer insight: Maltesers
Employee engagement: Johnson & Johnson
Finance directors’ prize: John Lewis
Global brand marketing: Knorr
Leading-edge thinking: ITV & The National Lottery with The British Olympic and UK Sport
Long-term excellence: The National Art Pass
Marketing communications: Maltesers
Marketing on a shoestring: Hammerson Gift Cards
New brand: iD Mobile
Not-for-profit: #JoinTheHerd
Purpose-driven brands: Channel 4

Grand prix: Sensodyne
Marketing leader of the year: Alistair Macrow, CMO, McDonald’s
Young marketing leader of the year: Anne-Lise Johnsen, youth product manager, Arsenal FC

Brand activation: Lotto
Brand extension: John Lewis Insurance
Brand revitalisation: Pot Noodle
Branded content: Green Flag
Building customer relationships: Telefónica O2
Building marketing capabilities: M&S
Business-to-business marketing: Heineken
Cause-related marketing: Telefónica O2
Customer insight: Direct Line
Effective marketing communications: The Electoral Commission
Employee engagement: OxfordSM
Global marketing: P&G Always
Leading-edge thinking: NHS Blood and Transplant
Long-term marketing excellence: Sensodyne
Marketing on a shoestring: Amnesty International
New brand: Vitality Health Insurance
Not-for-profit marketing: Sport England
Purpose beyond profit: P&G Always

Grand prix: EDF Energy
Marketing leader of the year: Syl Saller, global CMO, Diageo
Young marketing leader of the year: Izabela Taseski, head of sponsorships, Barclays

Best business-to-business marketing: Trelleborg Marine Systems
Best entry from outside the UK: Hotel Jen
Best leading edge thinking: Warner Bros., The LEGO movie
Brand activation: BBC Worldwide, Doctor Who
Brand extension: Britvic, Robinsons
Brand revitalisation: EDF Energy
Branded content: Warner Bros., The LEGO Movie
Building customer relationships: Three
Building marketing capabilities: SCA
Cause-related marketing: Sainsbury’s
Customer insight: Curry’s PC World, Dixon’s Carphone
Effective marketing communications: First Great Western
Employee engagement: Premier Inn
Finance director’s prize: Curry’s PC World, Dixon’s Carphone
Global marketing: Diageo, Guinness
Long-term marketing excellence: Macmillan Cancer Support
Marketing for sustainable consumption: O2
Marketing on a shoestring: Wagamama
New brand: TSB
Not-for-profit marketing: NSPCC

Grand prix: easyJet
Marketing leader of the year: Peter Duffy, group commercial director, easyJet
Young marketing leader of the year: Emanuel Gavert, global platform manager, chocolate, Mondelez International

Best entry from outside the UK: HSBC
Best leading-edge thinking: Depaul
Brand activation: John Lewis
Brand extension: BT Sport
Brand revitalisation: BT Sport
Business-to-business: Newsworks
Cause-related marketing: Paddy Power
Content marketing: Sainsbury’s
Customer insight: Mercedes-Benz
Customer relationship marketing: easyJet
E-commerce: Expedia
Employee engagement: AMV BBDO
Finance director’s prize: easyJet
Global marketing: Mars Petcare (Sheba)
Long-term marketing: easyJet
Marketing comms: John Lewis
Marketing for sustainable consumption: Unilever
Marketing leadership: Burton’s Biscuit Company
Marketing on a shoestring: Depaul
Mobile marketing: Aviva
New brand: Hailo
Not-for-profit: NSPCC
Social media: ASOS