THE MARKETING SOCIETY AWARDS 2022
The Marketing Society Awards set the standard for marketing excellence in the UK and have been widely recognised as the leading marketing awards since they were first launched in 1985.
Our awards are judged by elite marketers who are all working at the leading edge of marketing. Together they represent a cross section of the most successful brands in the UK. The judging panel is led by our President Syl Saller, former Global CMO, Diageo.
We are looking for the work of brands and agencies who can demonstrate the power of marketing excellence on their businesses enabling demonstratable growth and ROI. We will be looking not only for creativity and effectiveness, which is the essence of marketing excellence, but for marketing stories that can inspire us all and make us proud to represent the industry.
This year our panel of esteemed judges will be led by Syl Saller President, The Marketing Society, former Diageo CMO & Chair of Judges. View last years panel here.
2022 AWARD CATEGORIES
We've expanded our award categories this year to ensure there are more opportunities for great marketing to be assessed and recognised by our elite panel of marketing judges. As well as some new categories such as Renaissance Brand, Best Start Up and Brand Evolution.
If you're a member of The Marketing Society you can delve into our archive of award-winning papers to see what good looks like, inspire your own entries and plunder as ammunition to prove that marketing excellence drives growth.
Meet 2021 judge, Natalie Truong
Natalie Truong is CMO, Asia and Partner at Mercer. She is responsible for the strategic marketing delivery across 11 distinctive Asian markets, driving demand generation, revenue growth and client centric partnerships—as well as positioning the Mercer brand prominently across the region. Natalie sits on our Hong Kong board and this year, is one of the judges for The Marketing Society Awards. Here are her thoughts on how brands entering can stand out from the rest.
What advice would you offer brands entering our awards to make their entry stand out?
Tell a story – make your submission a compelling read. As a judge, we’ll have a pile of entries to read, so your entry needs to catch our attention and keep it!
Be clear and concise about what the customer and/or business problem the campaign is solving.
Imagine you were unsuccessful – when you have written your entry, a good technique is to imagine you were unsuccessful; then ask yourself, what would I have done differently to get the few extra marks?
Meet 2021 judge, Peter Fisk
Peter Fisk is a global thought-leader in strategy, innovation and marketing. A best-selling author and expert advisor, he helms GeniusWorks, helping businesses and brands to forge innovative futures. He is a renowned professor at IE Business School in Madrid, Thinkers50's Global Director and Founder of the European Business Forum. Here's his take on what you need to know before entering.
Why is recognising marketing excellence through the Society’s awards so important for the industry?
25 years ago, I devoured Tom Peters’ “In Search of Excellence”. It wasn’t really a book about high performers and best practices, it was more about the outliers and their extreme practices. It was full of challenge and inspiration, stories of courage and anecdotes of brilliance. Excellence, I realised, isn’t about achieving high standards, but about setting new standards. Markets are the most relentless, energising sources of change. Businesses, and indeed society, depend on great marketers to constantly embrace the best new opportunities, to solve the important problems, in a way that creates relevant value for all stakeholders. Ultimately, to inspire enlightened progress. This is why marketing excellence matters, and why marketers should be constantly searching for better.