THE MARKETING SOCIETY AWARDS 2021
Dust off your dancing shoes and join us for our first live marketing event of the year as we celebrate and recognise our industry at our 2021 awards ceremony hosted on Wednesday 7 July at MAD//FEST.
It's easy to forget, after the year we've had, that our industry is so much more than a patchwork Zoom screen. The marketing industry is full of smart and fascinating people who love to share ideas, challenges and good times with their peers in the real world.
That's why we have joined forces with MAD//Fest to bring you all together to enjoy two days of inspiring content from some of the industry's most influential leaders, to meet up, build relationships and partnerships and toast this year's Marketing Society Awards winners and celebrate how best-practice marketing builds brands and drives business growth. Book your ticket to attend here.
ABOUT OUR AWARDS
The Marketing Society Awards set the standard for marketing excellence in the UK and have been widely recognised as the leading marketing awards since they were first launched in 1985.
Our awards this year were judged by elite marketers who are all working at the leading edge of marketing. Together they represent a cross section of the most successful brands in the UK. The judging panel was led by our President Syl Saller.
Our incredible shortlist has been announced and represents brands and agencies who despite the challenges of the pandemic still enabled their businesses to survive and thrive, showcasing creativity, inspiration and effectiveness, which is the essence of marketing excellence. You can view the full shortlist here.
This year our panel of esteemed judges will be led by Syl Saller President, The Marketing Society, former Diageo CMO & Chair of Judges.
2021 AWARD CATEGORIES
We've expanded our award categories this year to ensure there are more opportunities for great marketing to be assessed and recognised by our elite panel of marketing judges. As well as some new categories such as Response to the Global Pandemic recognising the extraordinary work driven by the C-19 crisis, this also includes an expansion of our Brand Communication and Creative Use of Media categories into three awards based on budget
If you're a member of The Marketing Society you can delve into our archive of award-winning papers to see what good looks like, inspire your own entries and plunder as ammunition to prove that marketing excellence drives growth.
Meet 2021 judge, Natalie Truong
Natalie Truong is CMO, Asia and Partner at Mercer. She is responsible for the strategic marketing delivery across 11 distinctive Asian markets, driving demand generation, revenue growth and client centric partnerships—as well as positioning the Mercer brand prominently across the region. Natalie sits on our Hong Kong board and this year, is one of the judges for The Marketing Society Awards. Here are her thoughts on how brands entering can stand out from the rest.
What advice would you offer brands entering our awards to make their entry stand out?
Tell a story – make your submission a compelling read. As a judge, we’ll have a pile of entries to read, so your entry needs to catch our attention and keep it!
Be clear and concise about what the customer and/or business problem the campaign is solving.
Imagine you were unsuccessful – when you have written your entry, a good technique is to imagine you were unsuccessful; then ask yourself, what would I have done differently to get the few extra marks?
Meet 2021 judge, Peter Fisk
Peter Fisk is a global thought-leader in strategy, innovation and marketing. A best-selling author and expert advisor, he helms GeniusWorks, helping businesses and brands to forge innovative futures. He is a renowned professor at IE Business School in Madrid, Thinkers50's Global Director and Founder of the European Business Forum. Here's his take on what you need to know before entering.
Why is recognising marketing excellence through the Society’s awards so important for the industry?
25 years ago, I devoured Tom Peters’ “In Search of Excellence”. It wasn’t really a book about high performers and best practices, it was more about the outliers and their extreme practices. It was full of challenge and inspiration, stories of courage and anecdotes of brilliance. Excellence, I realised, isn’t about achieving high standards, but about setting new standards. Markets are the most relentless, energising sources of change. Businesses, and indeed society, depend on great marketers to constantly embrace the best new opportunities, to solve the important problems, in a way that creates relevant value for all stakeholders. Ultimately, to inspire enlightened progress. This is why marketing excellence matters, and why marketers should be constantly searching for better.