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THE MARKETING SOCIETY AWARDS 2021

Thirty five years ago, we launched The Marketing Society Awards to recognise and celebrate marketing excellence.

We wanted to provide valuable evidence and ammunition for the marketing industry to demonstrate how best-practice marketing builds brands and drives business growth.

Since then, our awards have been setting the standard for marketing excellence across our industry and into the wider business world. Judged by marketers for marketers, they are widely recognised as the leading marketing awards. Not least because they look at business results and therefore provide evidence of marketing's effectiveness.

In these challenging times, it's more important than ever to remind business that the marketing industry is a valuable driver of growth.
The Marketing Society Awards will help us all do this, providing best-practice evidence to empower our industry.


Why enter in 2021?

If you've never entered the Marketing Society Awards or haven't done so for some time - this year is the year to make it happen. This is the year to make the hard work of you and your team count. Let's come together and prove that excellent marketing makes the difference.

Here are three reasons to enter:

Peer recognition - They are the only marketing awards to be judged by a panel of marketers
Ammunition - contribute to the wall of evidence of marketing's effectiveness
Kudos - they will help you retain top talent and recognise achievements. They will help your agencies drive new business.

2021 JUDGES
This year our panel of esteemed judges will be led by Syl Saller President, The Marketing Society, former Diageo CMO & Chair of Judges.

2021 AWARD CATEGORIES
We've expanded our award categories this year to ensure there are more opportunities for great marketing to be assessed and recognised by our elite panel of marketing judges. As well as some new categories such as Response to the Global Pandemic recognising the extraordinary work driven by the C-19 crisis, this also includes an expansion of our Brand Communication and Creative Use of Media categories into three awards based on budget

2020 WINNERS
If you're a member of The Marketing Society you can delve into our archive of award-winning papers to see what good looks like, inspire your own entries and plunder as ammunition to prove that marketing excellence drives growth.

Meet 2021 judge, Natalie Truong

Natalie Truong is CMO, Asia and Partner at Mercer. She is responsible for the strategic marketing delivery across 11 distinctive Asian markets, driving demand generation, revenue growth and client centric partnerships—as well as positioning the Mercer brand prominently across the region. Natalie sits on our Hong Kong board and this year, is one of the judges for The Marketing Society Awards. Here are her thoughts on how brands entering can stand out from the rest.

What advice would you offer brands entering our awards to make their entry stand out?

Tell a story – make your submission a compelling read. As a judge, we’ll have a pile of entries to read, so your entry needs to catch our attention and keep it!

Be clear and concise about what the customer and/or business problem the campaign is solving.

Imagine you were unsuccessful – when you have written your entry, a good technique is to imagine you were unsuccessful; then ask yourself, what would I have done differently to get the few extra marks?

Meet 2021 judge, Peter Fisk

Peter Fisk is a global thought-leader in strategy, innovation and marketing. A best-selling author and expert advisor, he helms GeniusWorks, helping businesses and brands to forge innovative futures. He is a renowned professor at IE Business School in Madrid, Thinkers50's Global Director and Founder of the European Business Forum. Here's his take on what you need to know before entering.

Why is recognising marketing excellence through the Society’s awards so important for the industry?

25 years ago, I devoured Tom Peters’ “In Search of Excellence”. It wasn’t really a book about high performers and best practices, it was more about the outliers and their extreme practices. It was full of challenge and inspiration, stories of courage and anecdotes of brilliance. Excellence, I realised, isn’t about achieving high standards, but about setting new standards. Markets are the most relentless, energising sources of change. Businesses, and indeed society, depend on great marketers to constantly embrace the best new opportunities, to solve the important problems, in a way that creates relevant value for all stakeholders. Ultimately, to inspire enlightened progress. This is why marketing excellence matters, and why marketers should be constantly searching for better.

2021 partners

Submit entries

Our 2021 Awards are open. This year's deadline is 26 February. Head to our Awards platform to start building and submitting your entries.