Martin George, Customer Director, Waitrose

George sits on the board and looks after all aspects of marketing and customer relations. He arrived from the Post Office, where he spent three years as commercial director, a role he previously held at British Airways.

Prior to that he worked at Bupa and began his career at Cadbury. He is chairman of sporting equipment specialist Grays of Cambridge and a non-executive director at London Doctors Clinic, Hornby Hobbies and Private Fly.

(Judge: 2014, 2013, 2020)