Sara Holt, UK Sales & Marketing Director, Merlin Entertainments

Sara is global digital marketing director in LEGO’s marketing and product development team. With 15 years of experience in marketing and advertising, she has consistently created innovative work using digital media and technology.

Prior to LEGO she was VP Franchise Marketing & Digital Planning at BBC Worldwide across Top Gear, Doctor Who and BBC Earth. She is a recognised industry innovator Industry named as a top 10 UK digital maverick, Marketing Week Vision 100 and has plethora of awards after her name.

(Judge: 2018)